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2000 Simcoe Street North
Oshawa, Ontario L1G 0C5
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905.721.8668

Ontario Tech University is the brand name used to refer to the University of Ontario Institute of Technology.

Ontario Tech acknowledges the lands and people of the Mississaugas of Scugog Island First Nation which is covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. Learn more.

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Ontario Tech University

Jan 13, 2025

2024-2025 Undergraduate Academic Calendar

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2024-2025 Undergraduate Academic Calendar

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BUSI 4210U – High-Tech Marketing

This course is designed to provide an advanced understanding of the strategies and practices involved in marketing technology-based products. These include understanding the unique context of the high-tech industry, the rapid process of innovations, and the specific strategies to build competitive advantage. Specific topics covered include marketing research in high-tech firms, understanding high-tech consumers, product development and management issues, distribution channels, pricing considerations, and advertising/promotions in high-tech markets. The objective of the course is to provide a set of tools and frameworks to be more effective in marketing high-technology products.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U or BUSI 2202U or BUSI 2205U or BUSI 2210U
Experiential learning: Yes

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