Jan 13, 2025

2024-2025 Undergraduate Academic Calendar

BUSI 3260U – Marketing Research

This course is concerned with research methods used in marketing. The course focuses on contemporary research techniques and analysis of market-related data. Topics include research design, data collection, data analysis, interpretation, and reporting.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U and (BUSI 1450U or INFR 1400U)