Jan 13, 2025

2024-2025 Undergraduate Academic Calendar

BUSI 3200U – Marketing Communications

This course is a study of communication functions in marketing. Students will study communication methods such as advertising, promotion, personal selling, public relations, and direct marketing in order to achieve a company’s marketing objectives. Topics include communication strategies, sales promotion, budgeting, and selection of communication channels.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U or BUSI 2202U or BUSI 2205U or BUSI 2210U