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Ontario Tech acknowledges the lands and people of the Mississaugas of Scugog Island First Nation.

We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

Learn more about Indigenous Education and Cultural Services

   
    Nov 30, 2022  
2020-2021 Undergraduate Academic Calendar 
    
2020-2021 Undergraduate Academic Calendar [ARCHIVED CALENDAR]

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BUSI 4280U – Social Media Marketing


Social media has put an end to a company’s ability to dictate product messaging and brand perceptions. This course will demonstrate how various social media tools (e.g., Facebook, Twitter, LinkedIn, Pinterest, Snapchat, etc.) have forced companies to respond to this change by managing their brand and consumers’ expectations in different ways. Through lecture, discussions and case studies, students will learn how to use social media as an integral part of an organization’s overall marketing strategy. The course is an introduction to social media and, as a result, will focus a great deal of attention on a real-world client project in which student groups will provide a consulting service to a real organization that will be presented to the client at the end of the course.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U  



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