May 30, 2023  
2020-2021 Undergraduate Academic Calendar 
    
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2020-2021 Undergraduate Academic Calendar [ARCHIVED CALENDAR]

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BUSI 3290U – Marketing Management in Asia Pacific

This course offers a broad overview of marketing management with special references to the Asia-Pacific region. This approach is a blend of theory and practical applications, which permits immediate implementation in a dynamic business environment. The topics covered in the course include marketing management, high-performance Asian economies, segmentation and positioning, new products, pricing strategies, marketing communication and distribution with special reference to Asia-Pacific markets.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U  or BUSI 2202U  or BUSI 2205U  or BUSI 2210U  


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