May 27, 2024  
2020-2021 Undergraduate Academic Calendar 
    
2020-2021 Undergraduate Academic Calendar [ARCHIVED CALENDAR]

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BUSI 3280U – Brand Management


This course examines the creation and management of brand equity in modern business enterprises. Special emphasis is placed on the importance of brand equity, brand extensions, brand valuation and global branding.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U  or BUSI 2202U  or BUSI 2205U  or BUSI 2210U  



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