May 30, 2023  
2020-2021 Undergraduate Academic Calendar 
    
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2020-2021 Undergraduate Academic Calendar [ARCHIVED CALENDAR]

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BUSI 3260U – Marketing Research

This course is concerned with research methods used in marketing. The course focuses on contemporary research techniques and analysis of market-related data. Topics include research design, data collection, data analysis, interpretation, and reporting.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U  or BUSI 2202U  or BUSI 2205U  or BUSI 2210U  or permission of instructor


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