We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.
We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.
This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.
This course analyzes the differences between marketing tangible products and marketing services. The focus is on service issues such as customer satisfaction, marketing mix variables, and the importance of service measurement and quality. Specific service industries such as health care and consulting will be studied. Credit hours: 3 Lecture hours: 3 Prerequisite(s):BUSI 2200U or BUSI 2202U or BUSI 2205U or BUSI 2210U