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May 30, 2023
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BUSI 3250U – Service Marketing
This course analyzes the differences between marketing tangible products and marketing services. The focus is on service issues such as customer satisfaction, marketing mix variables, and the importance of service measurement and quality. Specific service industries such as health care and consulting will be studied.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U or BUSI 2202U or BUSI 2205U or BUSI 2210U
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