Apr 18, 2024  
2020-2021 Undergraduate Academic Calendar 
    
2020-2021 Undergraduate Academic Calendar [ARCHIVED CALENDAR]

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BUSI 3250U – Service Marketing


This course analyzes the differences between marketing tangible products and marketing services. The focus is on service issues such as customer satisfaction, marketing mix variables, and the importance of service measurement and quality. Specific service industries such as health care and consulting will be studied.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U  or BUSI 2202U  or BUSI 2205U  or BUSI 2210U  



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