May 30, 2023  
2020-2021 Undergraduate Academic Calendar 
    
Catalog Navigation
  Calendar Home

  Programs (by degree)
  Programs (by faculty)
  Course descriptions

  Admissions
  Academic regulations
  Academic schedule
  Fees and charges

  Calendar notice and disclaimer
  Student privacy
  Governance

  Glossary
  My favourites
HELP
2020-2021 Undergraduate Academic Calendar [ARCHIVED CALENDAR]

Add to favourites (opens a new window)

BUSI 3230U – Marketing Channels

This course presents a comprehensive overview of the theories and issues within distribution channels. Students will take a closer look at who the different institutions in a channel are (retailers, wholesalers, logistics companies, etc.), how to choose distribution partners (channel planning and design) and how to manage the interactions with these partners (channel management). The course also discusses some special topics in distribution (franchising, international perspectives, e-channels, direct selling and channels for services, etc.). Using interactive techniques and case studies, students will have opportunities to apply theories, concepts, and practices.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U  or BUSI 2202U  or BUSI 2205U  or BUSI 2210U  


Add to favourites (opens a new window)