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May 30, 2023
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BUSI 3220U – Sales Management
This course examines the role of sales and sales management as an overall marketing strategy. Topics include recruitment, selection, training, monitoring, motivation, compensation, and supervision of the sales force; forecasting and measurement of sales performance; and the coordination of sales activities with advertising and other activities of the organization.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U or BUSI 2202U or BUSI 2205U or BUSI 2210U
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