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May 30, 2023
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BUSI 3200U – Marketing Communications
This course is a study of communication functions in marketing. Students will study the communication methods such as advertising, promotion, personal selling, public relations, and direct marketing in order to achieve a company’s marketing objectives. Topics include communication strategies, sales promotion, budgeting, and selection of communication channels.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U or BUSI 2202U or BUSI 2205U or BUSI 2210U
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