Jun 14, 2024  
2020-2021 Undergraduate Academic Calendar 
    
2020-2021 Undergraduate Academic Calendar [ARCHIVED CALENDAR]

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BUSI 3200U – Marketing Communications


This course is a study of communication functions in marketing. Students will study the communication methods such as advertising, promotion, personal selling, public relations, and direct marketing in order to achieve a company’s marketing objectives. Topics include communication strategies, sales promotion, budgeting, and selection of communication channels.
Credit hours: 3
Lecture hours: 3
Prerequisite(s): BUSI 2200U  or BUSI 2202U  or BUSI 2205U  or BUSI 2210U  



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